Western game developers are breaking into China through its booming mobile market, but there aren’t as many opportunities to take Chinese mobile games global. One Silicon Valley startup is looking to reverse that trend. CCTV America’s Mark Niu filed this report from Hayward, California in the U.S.
We’ve heard a lot about Western game companies moving into China. But Pangea Mobile wants to reverse the flow.
The San Francisco-based company is announcing that it has expanded beyond making games to providing services that enable Chinese mobile-game developers to bring their titles to Western audiences.Pangea Mobile has created a team of game veterans who will offer localization services, cross-promotion, and analytics tools.
How to acquire and scale high-quality users in a cost-effecient way in North Amercia is one of the main challenges for Chinese CPs and publishers.
Pangea gave a speech at TalkingData global roadshow Beijing station on May 4,2015. We shared our insights and experience regarding oversea UA strategy in terms of Burst & AppStore Feature, Optimize & Sustain, and PR & Social Media.